Shokz is the world’s leading pioneer in Open-Ear technology.

TrainingPeaks provides the complete web, mobile and desktop solution for enabling smart and effective endurance training.

Gruppo Nutrition is dedicated to bringing the highest quality nutrition — along with a simple, smart approach — to endurance athletes worldwide.

Hornby’s mission is to make affordable organic food without our planet and customers paying the price.

Krono Nutrition offers natural sports nutrition products made in Canada.

Barista is a Micro-Roastery house based in Montreal.

Digirit provides high quality full carbon chainrings, oversize pulley kits and other innovative bike parts/accessories.

At XACT Nutrition, fuelling your body means more than just energy—it’s about connection, positivity, and celebrating the shared journey of athletes, communities, and supporters.

Inov8 Canada makes trail running shoes, training footwear, and outdoor performance gear.

Aqua Marina is one of the most popular iSUP, Kayak and Speed Boat brands delivered over one million boards worldwide in the past few years.

Life Sports Gear makes top-quality running and outdoor accessories, including traction cleats, running vests, and hydration solutions.

Hollywood Bike Racks designs and manufactures bike racks for almost every bike, vehicle, and lifestyle.

Kali Protectives provides protective gear, including full-face, urban, and enduro helmets with advanced energy-absorbing layers.

Innovative & affordable cycling products, trainers, designed by cyclists, for cyclists.

Go Big Industries creates bike maintenance products that help keep your ride smooth, clean, and ready for adventure. Proudly based in Calgary and supporting cycling around the world. One Lube. Real Conditions.

Challenge handmade tires combine comfort, performance and grip in a way other tires can’t match. These handmade tires are assembled step-by-step by experienced craftspeople.

Born out of necessity, Coast Optics was founded to provide high quality, sustainable, performance eyewear and apparel to create products that look awesome and perform flawlessly, while protecting the environment we love.

Grynd is a Canadian sport nutrition brand built around clean, maple based fuel that actually works in real training – before, during, and after training.