CYCLING CANADA AND LOUIS GARNEAU LAUNCH 2016 CYCLING TEAM COLLECTION
(Ottawa, ON – April 08, 2016) At the upcoming Rio Olympic and Paralympic Games, the Canadian cycling team uniforms from Louis Garneau Sports will blend cutting-edge technology with a nod to tradition.
This year, Team Canada will continue to sport the traditional light blue jersey with white sleeves and red maple leaves that dates back to the 1960s. This is the same iconic design as the one worn by Hall of Famers Alison Sydor, Jocelyn Lovell, Curt Harnett, Steve Bauer and Gord Singleton. Louis Garneau wore the kit himself in the 1984 Olympic Games and has been the producer of the Canadian National Cycling team kits ever since. The national symbol, the maple leaf, is visible on the rider from every angle, creating a strong visual impact.
The simple design disguises the forward-thinking technology associated with Garneau apparel, encompassing fabric construction, performance features, and moisture management. The 2016 edition will be the fastest and most comfortable Team Canada kit ever made thanks to extensive development work between apparel manufacturer Louis Garneau Sports and the aerodynamic expertise of Alphamantis Technologies. Directly involved at each stage of this collaboration were athletes and staff from Cycling Canada’s high performance programs. Canadian National Team athletes also underwent numerous fit sessions with Garneau to maximize aerodynamic efficiency.
“I could not be more proud of the tremendous development work that has been done with Cycling Canada,” said Founder and President Louis Garneau. “For months we have collaborated relentlessly in order to create the best-performing apparel for our cyclists at the Rio Games. We’ve put all of our expertise at the service of the team, and the result speaks for itself: state-of-the-art apparel that will allow our athletes to compete at the highest level and concentrate on their performance, not on the reliability of their equipment.”
“Cycling Canada is committed to providing our athletes with the best possible tools required to perform at the highest international level,” said Cycling Canada High Performance Director Jacques Landry. “We are proud to work with partners like Garneau who share this commitment and we are grateful for all the research, development and passion that has gone into delivering a world-class product to our world-class athletes.”
For the first time, authorized exact replica versions of the Team Canada jersey will be available for sale at select retailers that carry the Garneau product line at the end of May. A portion of the proceeds of each sale goes back to support the Canadian Olympic Team as well as Cycling Canada’s National Team programs.
ABOUT LOUIS GARNEAU
Louis Garneau Sports, a global company with its head office located in Saint-Augustin-de-Desmaures, QC, is an international leader in the design and manufacture of sports clothing and accessories. The company has over 400 employees and is ever growing. Thanks to the sponsoring of high-profile international athletes and teams, and to the sale of its products in over 40 countries, the company is in constant progress and relentlessly centers its efforts on development and innovation. More than ever, athletes all around the world stand out and perform in outstanding fashion thanks to the Louis Garneau brand. For more information please visit www.louisgarneau.com.
