HOP ON, CANADA!

Cycling Canada unveils new campaign

(Ottawa, ON – April 13, 2015) Cycling Canada is thrilled to announce the launch of a new campaign. “Hop On” is our rallying cry to encourage people to get on their bikes and contribute to Canada’s reputation as a leading cycling nation.

Learn how you can ride, cheer and support our athletes at hoponcanada.ca. You’ll also find our new commercial, athlete interviews, Cycling Canada merchandise, and more.

https://www.youtube.com/watch?v=_wtqnbObhbA

This innovative campaign was developed by Innocean Worldwide Canada Inc. with the support of numerous creative and production partners.  We will be adding stories and information to the site each month leading to the 2015 Pan American Games and the 2016 Olympic Games.