GLOBAL RELAY RENEWS CONTRACT WITH CYCLING CANADA
Ottawa, ON (August 21, 2019) – Global Relay and Cycling Canada have renewed their long-term partnership to develop cycling in Canada and help the country become one of the world’s top cycling nations. The 4 year partnership extension will continue to focus on sponsorship of the Canadian National Cycling Teams and will align with other Global Relay supported initiatives such as the Global Relay – Bridge The Gap Fund, which facilitates the advancement of aspiring Canadian cyclists through mentorship, coaching and financial support.
In addition to its partnership with Cycling Canada, Global Relay is also the Title Sponsor of the Global Relay Gastown Grand Prix, an event that it has supported and operated in downtown Vancouver since 2012. A new element of the partnership for 2019 and beyond will be a collaborative venture designed to integrate cycling into existing Global Relay health and wellness programs for its employees.
“Business and cycling both share key qualities in achieving success on all fronts. We find lots of attributes in common, such as hard work, continuous training, technical skills and tenacity,” said Warren Roy, CEO and Founder of Global Relay. “Whether you’re in sport or business, getting to the point where you can compete globally is a huge undertaking. We feel that the Bridge the Gap program is a stepping stone for youth cycling, all the way to the Olympic podium”
Global Relay has a multi-national staff of about 530 currently, with over 90% of its revenues coming from outside Canada representing a truly global service provider.
“Partnering with Cycling Canada is a great opportunity for us to honor our roots and encourage each other as we compete globally. Team effort is as important in winning a cycling race as it is in business success,” said Roy.
Cycling Canada’s President Pierre Laflamme is thrilled about the extension of the partnership. “We are incredibly grateful for the support that Global Relay continues to provide for our sport and the Canadian cycling community on so many levels. This partnership provides critical resources for our organization to continue to advance our elite athlete development programs and inspire Canada’s next generation of gracious champions and ambassadors. We are proud to partner with an organization like Global Relay that truly believes in the values and benefits of sport.”
