DESJARDINS COMMITS TO CYCLING CANADA’S NATIONAL GRASSROOTS PROGRAM

Ottawa, ON (February 28, 2022) – Cycling Canada is thrilled to announce that Desjardins, the largest cooperative financial group in Canada, has partnered with the organization through a two-year donation to its HopOn national grassroots program. This donation comes as part of Desjardins’s $80M investment to support youth initiatives across Canada.

The donation will have a substantial impact on provinces’ ability to deliver the program successfully both in-school and in communities, with various provinces benefitting from the funding over the next two years. While the program has already launched in British Columbia and Nova Scotia, several other provinces will be implementing the program for the first time in 2022.

“We are pleased to be able to count on the commitment of Desjardins to support the implementation and development of our HopOn national grassroots program,” said Mathieu Boucher, Chief Development Officer at Cycling Canada. “Our goal is to deliver a high-quality program that is accessible and available across the country so that children can develop basic skills and bike safety awareness while having fun. We are excited to be investing in the next generation of cyclists and citizens together.”

“Desjardins is committed to supporting youth through initiatives that encourage healthy and active lifestyles,” said Matthieu Lamy, Team Leader, Donations and Sponsorships, at Desjardins. “HopOn is a great initiative that brings communities together to make cycling more accessible while also raising awareness of cycling safety. We’re proud to partner with Cycling Canada and to help expand the program to more provinces across Canada.”