OTTAWA, ON (June 18, 2026) – Cycling Canada is thrilled to announce a new official retail partnership with Bici, establishing the organization’s first national retail partnership and creating new opportunities for Canadians to connect with and support the sport year-round.
Headquartered in Vancouver, British Columbia, with additional retail locations in Victoria and Langford, Bici serves cyclists across Canada through its national e-commerce platform and industry-leading customer service. Not only a premium retailer, Bici’s commitment to their local cycling community and long history of supporting development programs make them a natural fit for this partnership.
“Bici is incredibly proud to partner with Cycling Canada as its Official Retail Partner. As a Canadian-owned cycling retailer serving riders across the country, we are excited to help make Cycling Canada merchandise and programs more accessible than ever,” says Ryan Anderson, Bici Partnerships Lead. “This partnership is about much more than apparel. It reflects a shared commitment to supporting cycling in Canada, from grassroots participation and community engagement to the development of future national team athletes. We have exciting plans ahead and look forward to working alongside Cycling Canada to strengthen the sport and help more Canadians connect with cycling.”
Through this partnership, Cycling Canada apparel will be available in all three Bici retail locations as well as online through both Bici’s website and the Cycling Canada Shop. Customers will have full access to the complete Cycling Canada collection, including National Team Replica Kit, Cycling Canada Community Kit, and a full range of accessories.
“We are proud to welcome Bici as Cycling Canada’s first official retail partner, marking an important step in how we connect with cyclists and fans across the country,” highlights Josh Peacock, Cycling Canada Director of Business Development and Communications. “This partnership not only increases access to our national team apparel and community kit but also strengthens our ability to reinvest directly into athlete development initiatives. Together with Bici, we are creating new opportunities for Canadians to engage with the sport and support the next generation of riders.”
Proceeds from kit sales will directly support Cycling Canada development projects, with a portion specifically dedicated to the Tour de l’Abitibi women’s project in 2026, helping to create more competitive opportunities for emerging athletes.
Cycling Canada is excited to embark on its partnership with Bici, bringing our kit even closer to the riders and fans who power this sport. For more information on Bici, visit bici.cc.
